Marketing persona
My biggest goal in life is to prove that farming is modern, requires a lot of intelligence and is the most important thing in life.
Samuel
Samuel is an intelligent 27-year old Merekman. He lives together with his girlfriend and their son. They have a nomadic lifestyle and don't like staying at one place for a long amount of time. While travelling, Samuel is a farmer and part time student at the University of Merek.
His biggest goal in life is to prove to others that farming is the most important thing in life. Farming is equal to taking care of the nature and the people around you, something that is a big value for him. That's why he's determined to reform the hierarchy in his home country, farmers don't belong at the bottom but at the top. They deserve a great reward for the beautiful work they achieve.